What's With That Overstock.com Ad?: [The model for the ads...] "...In addition to German and English, Sabine speaks French and Italian. She is proficient in basic tactical pistol skills, because she thought it would be a fun thing to learn. She also has a private pilot's license and 350 hours in the air. "
"Sabine is gorgeous, but in a non-threatening way. Men find her approachable, women think she's friendly. "We didn't want someone that the gal in rural Minnesota couldn't relate to," says Simon. I guess she means the Minnesotan gal who flies aerobatic planes and speaks four languages."
"Before Sabine's spots launched in October 2003, Overstock.com had a measly 12 percent brand recognition. By November 2004, recognition was at 46 percent. I know I remember the brand. And I know why. Love her or hate her, in the end it's all about Sabine."