Zogby: The Investor Class

John Zogby today in the WSJ discussed social security reform in terms of what he and his firm sees as the most important political demographic: The Investor Class. Zogby says,
"...Do you consider yourself to be a member of the investor class?"--is a far greater determinant of how they will vote and how they see their world than income, religion, race, marital status, or size of individual portfolio."

Here are his results:
" Investors Noninvestors
Bush Kerry Bush Kerry
All voters 61% 39% 42% 57%
Union members 57% 42% 36% 63%
18-29 years old 52% 47% 30% 67%
Women 55% 45% 37% 63%
Hispanics 60% 37% 43% 56%
$50-75K income 64% 36% 45% 55%
Single 45% 53% 25% 73%"

And Zogby's conclusion: "To the president and Republicans: You may lose the battle over Social Security personal accounts, but ultimately you may very well win the war over party realignment. To the Democrats: Just saying no is not a policy and demographics are not destiny. Ignore the "ownership society" at your own peril."

Important material (and with an easier to read chart), the article is here.